Define, Refine, and Strategise for your Brand so it Nails the First Impression and gets the Sustained Attention it Deserves

What I Learnt from Over a Decade in the Design Industry

Over the years, I’ve learnt a thing or two about what works and doesn’t work.

I’ve worked with a host of different clients including directors of photography + artists, project management for space creation + built heritage consultants, internal communication agencies, wellness + fitness professionals, food + drink manufacturers, business coaches, tech startups, and sustainable product companies. 

During my 14 years in the corporate design industry, I served as the Head of Brand + Design for a global software development consultancy and as the in-house designer for a public relations agency, working with a number of big brands.

This interesting, fast-paced work provided me with a hands-on exploration into how much branding, website design, and marketing can deeply influence the growth of a business.

While it was an invaluable experience for me, I disliked how thinly spread I found myself. At any one time, I was serving multiple stakeholders and clients with requests coming in from a pool of hundreds of people. I felt stressed and, as a result, I knew I wasn’t able to give my all. 

When I made the decision to leave the hustle and bustle, I had learned that, in order to do my best work, I needed to work with only a limited number of clients per month. By making you my sole focus, I can feel truly invested once again.