Here’s How to Know it’s Time to Invest in Your Brand Identity + Website Design
It looks unpolished, dated, ugly, or like a quilt of DIY attempts + you cringe whenever you share it with someone.
It’s not user-friendly or it constantly needs installs/updates + breaks.
It’s simply pretty...
Surprised by that last one? The truth is, despite the message conveyed by many designers, ‘pretty’ is not the most essential element of design. Strategy is.
Yes, your website needs to be attractive, but more importantly it needs to be geared toward growing your business. If you’re frustrated with the amount of effort it takes to update your website or the current design makes you cringe, it’s likely inhibiting your potential growth.
In fact, did you know that website visitors determine how they feel about your site in about 50 milliseconds? That means you don’t have much time to make a good impression.
Visual first impressions can make the difference between losing prospects forever, or turning them into lifetime customers.
So let’s energise your business with compelling design so you can put yourself out there more. Let’s give people a reason to take another look at why they should invest their money in you.
The Signature Experience
Strategy-Led Branding + Custom Website Design
Develop a brand that is uniquely yours and build a custom, easy-to-use website that tells your story and showcases your products and services.
Most clients who choose this Signature Experience have typically been in business for 3+ years, and while they may even have a pretty website, they have begun to realise that it lacks the strategy necessary for growth.
What's Creative Direction?
Using what we dug up on your discovery call or brand assignment to inform your brand strategy, a creative direction for your brand is developed. This ensures that we are on the same page in terms of design style and it will form the basis of your brand visuals going forward. The creative direction is made up of:
Visual inspiration mood boards/
Vibe words/
Potential executions/
colour palette vision/
Once the creative direction has been approved, the design of your brand identity will begin.
What's included in your Brand Identity?
The deliverables for each project will vary based on your overall business goals, but there are some basic elements of a brand identity that are necessary to build a cohesive brand experience:
Primary Horizontal Logo/
Secondary Vertical Logo/
Submark/
Colour Palette/
Typography Suite/
Branded Pattern/
You will also receive a brand style guide to help you use your new brand identity going forwards and to keep your brand looking consistent. You can extend your deliverables to include marketing collateral, packaging design and more!
What does Brand Strategy entail?
Your brand isn't your logo, fonts and colours, it's the entire experience that your customers have with your business. It's super important that you are clear on what your brand strategy is in order to lay the foundations of your brand, and for us to create a brand identity that captures the essence of what your brand stands for. This will be done via:
A Deep Dive Brand Questionnaire/
1:1 Discovery SESSION - to dig deeper into some of those questions/
Researching both your competitors (strengths and weaknesses) and your ideal clients (wants and needs) will help us determine where we stand in the industry. Then we’ll dig down into your own goals + vision for your brand, as well as your brand values and personality.
What's a UX-Driven Wireframe?
Wireframes are simple layouts that outline the placement of page elements, site features, conversion areas, and navigation for your website.
This is done all whilst taking into consideration the user-experience (UX), which simply means to make the interaction between the user and website as easy and comfortable as possible. Properly applied UX can attract visitors to your site, increase their retention time, and therefore improve the conversion rate.
This is an opportunity to make changes to the site structure and identify what’s missing before the design and development of the site begins, ensuring a much smoother website design process.
What essential collateral is included?
Every project requirement will vary to suit individual business needs, however as a guide, the following items are usually designed as standard:
BUSINESS CARD/
DIGITAL LETTERHEAD/
EMAIL SIGNATURE (RICH TEXT FORMATTING)/
Along with a choice of one other piece of collateral, such as:
THANK YOU NOTE / MARKETING POSTCARD / LOYALTY CARD / VOUCHER / stickers / etc.
You can extend your deliverables to include marketing collateral, packaging design and more. This will be quoted for separately.
What is a Brand Style Guide?
This is a key document that you can hand to every member of your team, or anyone you outsource to that will instantly tell them your brand guidelines. At a glance, they will be able to see how to create on-brand content for you. It’s the document you need to communicate your design standards to everyone involved in the success of your business in order to keep it consistent and therefore recognisable.
What's included in your Website?
I create custom websites strategically designed to help you book more clients and sell more products. While they are most often designed on Showit with WordPress, Squarespace with custom CSS or Webflow, the chosen platform can vary depending on your specific needs. A typical website includes:
6 pages / A blog / instagram links / Legal pages / contact form / Optimised for desktop + mobile / Standard onsite SEO / Social media integration / Email opt-in integration / Connection to Google Analytics + Google Search Console / Favicon + social sharing logo / ASSISTANCE WITH CUSTOM DOMAIN REGISTRATION + CONNECTION
The Process:
Strategise
Researching both your competitors (strengths and weaknesses) and your ideal clients (wants and needs) will help us determine where we stand in the industry. Then we’ll dig down into your own goals + vision for your brand, as well as your brand values and personality. After a thorough discovery dig, we’ll review all the information and determine a creative direction that will set your brand apart while still meeting your ideal client’s needs.
INCLUDES:
1:1 DISCOVERY SESSION
Brand Strategy
CREATIVE DIRECTION
UX-Driven Website Wireframe
Design
We’ll begin your unique brand development based on your creative direction, to execute your full brand identity. This phase also includes collateral design (stationery, business cards, social media graphics, packaging design etc.) and website creation based on your user-experience wireframe. As copywriting is an important component of your website, I’d be happy to collaborate with your copywriter, provide a recommendation, or ensure you’re on the right track by providing a content workbook should you choose to write your own. Once the homepage design meets your approval, I’ll build out the rest of the site.
INCLUDES:
FULL BRAND IDENTITY
COLLATERAL DESIGN
CUSTOM WEBSITE
Brand Style Guide
Empower
Get excited because it’s just about time to launch! But know this: design does not end at launch. I believe firmly in sharing my knowledge of systems + tools with business owners so that your business can run better long after your website has launched. While my goal in this phase is to train you and empower you to update your new website on your own, I’m also happy to help in the future via Design Days, where you can provide me with a compiled list of edits or additional pages.
INCLUDES:
SOCIAL MEDIA LAUNCH KIT
Post-Launch Growth Strategy
1:1 Website Handover Training
Recorded Video of Training Call
TIMEFRAME:
The length of the project will depend on your specific deliverables, but the average length of a project is 3 months from start to launch.
INVESTMENT:
My Signature Experience starts at 10,000 GBP / 12,600 USD with a 30% deposit paid at the start of the project and monthly payments there after.
Other Ways We Can Work Together
The whole shabang isn’t for you? These partial offerings include elements of my signature experience that you might be looking for.
Brand Identity
From 1,750 GBP
(approx 2,200 USD)
Develop a brand that is uniquely yours + establish brand trust.
Website Design
Tell your story and showcase your PRODUCTS + services.
from 8,000 GBP
(approx 10,000 USD)
Design Days
A day OR HALF DAY of design to tick off those to-dos from your list.
850/550 GBP
(approx 1000/700 USD)
What does Brand Strategy entail?
Your brand isn't your logo, fonts and colours, it's the entire experience that your customers have with your business. It's super important that you are clear on what your brand strategy is in order to lay the foundations of your brand, and for us to create a brand identity that captures the essence of what your brand stands for. This will be done via:
A Deep Dive Brand Questionnaire/
1:1 Discovery SESSION - to dig deeper into some of those questions/
Researching both your competitors (strengths and weaknesses) and your ideal clients (wants and needs) will help us determine where we stand in the industry. Then we’ll dig down into your own goals + vision for your brand, as well as your brand values and personality.
What's Creative Direction?
Using what we dug up on your discovery call or brand assignment to inform your brand strategy, a creative direction for your brand is developed. This ensures that we are on the same page in terms of design style and it will form the basis of your brand visuals going forward. The creative direction is made up of:
Visual inspiration mood boards/
Vibe words/
Potential executions/
colour palette vision/
Once the creative direction has been approved, the design of your brand identity will begin.
What's included in your Brand Identity?
The deliverables for each project will vary based on your overall business goals, but there are some basic elements of a brand identity that are necessary to build a cohesive brand experience:
Primary Horizontal Logo/
Secondary Vertical Logo/
Submark/
Colour Palette/
Typography Suite/
Branded Pattern/
You will also receive a brand style guide to help you use your new brand identity going forwards and to keep your brand looking consistent. You can extend your deliverables to include marketing collateral, packaging design and more!
What is a Brand Style Guide?
This is a key document that you can hand to every member of your team, or anyone you outsource to that will instantly tell them your brand guidelines. At a glance, they will be able to see how to create on-brand content for you. It’s the document you need to communicate your design standards to everyone involved in the success of your business in order to keep it consistent and therefore recognisable.
What essential collateral is included?
Every project requirement will vary to suit individual business needs, however as a guide, the following items are usually designed as standard:
BUSINESS CARD/
DIGITAL LETTERHEAD/
EMAIL SIGNATURE (RICH TEXT FORMATTING)/
Along with a choice of one other piece of collateral, such as:
THANK YOU NOTE / MARKETING POSTCARD / LOYALTY CARD / VOUCHER / stickers / etc.
You can extend your deliverables to include marketing collateral, packaging design and more. This will be quoted for separately.
What's Creative Direction?
Using what we dug up on your discovery call or brand assignment to inform your brand strategy, a creative direction for your brand is developed. This ensures that we are on the same page in terms of design style and it will form the basis of your brand visuals going forward. The creative direction is made up of:
Visual inspiration mood boards/
Vibe words/
Potential executions/
colour palette vision/
Once the creative direction has been approved, the design of your brand identity will begin.
Brand Identity Experience
The details
The brand identity package is perfect for you if:
You've outgrown a templated logo design from your business beginnings
You need to convey the high-end quality of your services with an elevated and unified visual presence
You’ve realised the need for a fully carried out brand identity (as opposed to just a logo)
This is your ticket to a professional brand identity that will impress the kind of clients you most want to attract.
INCLUDES:
Brand Strategy
Creative Direction
Full Brand Identity
Brand Style Guide
Social Media Launch Kit
Essential Collateral Design
TIMEFRAME: 1-2 MONTHS
INVESTMENT: 3,500 GBP (APPROX 4,400 USD)*
*Payment plans are available.
GET IN TOUCH →
Brand Identity Lite
The details
The brand identity lite package is perfect for you if:
You're just getting started in your business and you need a professional logo fast!
You've spent countless hours trying to DIY your logo + colour palette and it still looks like a dogs dinner
You’ve realised the importance of looking slick and professional from the off to help establish brand trust
No more second guessing your DIY attempts, feel confident in your visual identity & attract more clients.
INCLUDES:
BRAND ASSIGNMENT
Creative Direction
Brand Identity ESSENTIALS
TIMEFRAME: 1-2 WEEKS
INVESTMENT: 1,750 GBP (APPROX 2,200 USD)*
*Payment plans are available.
GET IN TOUCH →
Custom Website Design
The details
A custom website design is perfect for you if:
Your business is growing and your Facebook, Instagram account, or DIY website just isn’t enough anymore
You’re an established businesses or new entrepreneur ready to invest in the growth of your business
You want a way to have prospective clients find you, gain a better sense of what you offer, and then actually engage with you
Your current website is a headache to maintain
PLATFORMS
I create custom websites strategically designed to help you book more clients. While they are most often designed on Showit with WordPress, Squarespace with custom CSS or Webflow, the chosen platform can vary depending on your specific needs. The cost varies as this option is fully customisable, including the number of website pages and additional elements your project requires.
Let’s get you a website that serves as an additional employee to answer questions, grow your email list, book more clients, and make more sales - 24/7.
TIMEFRAME: 2-3 MONTHS
INVESTMENT FROM: 8,000 GBP (APPROX 10,000 USD)*
*Payment plans are available.
GET IN TOUCH →
Design Days & Half Days
The details
Design Days are perfect for you if:
You need help executing a piece of marketing collateral - like a beautifully designed opt-in gift or an email template that creates brand trust
You need updates made to your site but you don’t want to spend hours trying to figure it all out yourself - or chasing down a developer
You need an extra pair of design eyes (or hands!) to get a job done flawlessly and on time for your launch
You’d want to work with an experienced designer with whom you can brainstorm and strategise your latest project or service
You're a marketing manager who needs help with the creation of marketing collateral and brand consistency internally and externally within the business you work at. You need someone on hand for a couple of days a month rather than a full-time employee.
Ready to get that design “to do” checked off your list?
INCLUDES:
kick-off call
7/3.5 total hours of design work
A summative wrap-up video with instructions or next steps
1 WEEK OF POST-DESIGN DAY EMAIL SUPPORT
Here’s a few ways you can use Design Days to elevate your brand:
Digital:
Social media posts/templates, email marketing templates, opt-in gifts, eBooks + workbooks, presentations + pitches, internal comms decks, website updates, new websites pages, user interface concepts + more!
PRINT:
Stationery, packaging, gift vouchers, menus, postcards, flyers, price sheets/sales sheets, ad design for publications, editorial design, exhibition display banners, event and promotional items + more!
INVESTMENT: 850/550 GBP
(APPROX 1,000/700 USD)
GET IN TOUCH →
Want Expert Eyes on Your Existing Website?
The website audit is perfect for you if:
You’re thinking of updating, improving, or redesigning your current website but you’re not sure if you need a total reboot or if you can build from what you already have, I can offer professional recommendations and actionable next-steps before you find yourself in over your head.
INVESTMENT: 175 GBP
(APPROX 230 USD)
Includes:
In-depth review of your existing website
Detailed audit video with all my recommendations and actionable next-steps from perspectives of both design and marketing
A 30-minute follow-up call for clarifications and/or questions
I've worked with Lauren for over 10 years
Lauren provides invaluable support to SHC and is much more than a designer! She has introduced a number of marketing initiatives and tools to our team and is great at looking at the overall strategy and objectives, either for us or our clients. She has an uncanny ability of knowing what is required for a project, reads between the lines, and always executes with flair. She is passionate about design and is always looking for ways for us to succeed. Lauren is the best!
SUZANNE HOWE | FOUNDER | SUZANNE HOWE COMMUNICATIONS
A Warmer Brand & Improved Website Plus Valuable Consultancy
Thank you, thank you, thank you!! We love our new brand and website. Before working with Lauren our brand was too staid, didn't portray our experience, lacked warmth and our website was old and breaking. All these problems have now been eliminated! Lauren is super approachable, and happy to answer stupid questions! She added huge value with her recommendations and the set up of email software and welcome emails which really helped bring it all together.
NICOLA GALLAGHER | DIRECTOR | HARKNESSKENNETT
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Work
Website Design | Collateral
Branding | Website Design | Collateral
Website Design | Collateral
Branding | Website Design | Collateral
Website Design | Collateral
Website Design | Collateral
Here's how to work with me
Fill out the form
To make sure I'm the right designer for you, fill out the form by clicking on the button below and share with me what your specific needs are + I'll be able to determine if we're the right fit.
Book an intro call
If we're a good fit, I'll send you a link to schedule a call so we can get to know each other and chat about your goals for our project + how it will impact your business.
Review proposal
After our intro call, I'll put together a custom proposal. If you're happy, you can sign your contract + pay your deposit to make it official!
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What's in the Social Media Launch Kit?
Once your brand identity has been designed, I want you to showcase it to the world in the way it was meant to be seen. I start you off with templates created on Canva Pro (a DIY design software that's easy for you to master) so that you will always be on brand and that you look legit from the off.
SOCIAL feed template/
IG story template/
IG highlight icons/
Launch Graphics/
Launch graphics will help you launch your new identity and website into the world with a bang!